A New Model for Hockey and Human Development
Enroll to unlock your personalized hockey development program and gain the clarity, confidence, and tools to navigate your path. For all families and players.
“Having HockeyDNA by their side is the best decision we've made for our boys and their path, whatever that might be.”
“After 25 years of scouting at the NHL level, I can confidently say that this is the next evolution in player evaluation and development.”
NHL Central Scouting Director
The Game Is Complex.
Your Path Shouldn't Be.
Too many families face hockey's big decisions with guesswork and are left wondering 'what if?'.
Discover Your Better Path
Confusing Journey
hDNA Guidance
Clear Direction
Developmental uncertainty
The Strand Framework
Your perfect development plan
Overwhelming options
Custom roadmapping
Confident decision making
Fatigue connecting the pieces
Youth hockey politics guidance
Unparalled access to opportunities
Frustration and waning passion
360 degree goal tracking
Long-term success and fulfillment
Enroll now to take your first step toward a career defining journey. Having been through it all, we are here to help you build your ideal future in hockey. We can't wait and hope you can't either.
“We've been there. That's why we built HockeyDNA.”
hDNA is a new kind of partner for hockey families.
Not a Coach. Not an Agent. A Whole New Model.
We're not here to run a camp or manage a roster. We're here to teach, evaluate, and guide families with intention.
A New Model
Evaluation over exposure. Education over transactions.
Hall of Fame-Caliber Leadership
We're led by David Gregory, NHL Central Scouting Director, and part of a Hall of Fame legacy. Together, we bring a standard of evaluation and service that simply doesn't exist anywhere else.
Meet Our Team →The Strand Framework
Our signature system breaks a player's game into clearly defined traits, creating a shared language for development. More than a tool, it's the foundation of how we evaluate, teach, and build long-term growth.
Built for the Whole Family
By striving for a shared and clear path, breaking down barriers, and building alignment around real goals, we consistently achieve sustainable growth and reduce the stress and worry.
Empowerment, Not Dependency
We don't just hand over answers; we build capability. Our players and families gain the tools, systems, and insight to take ownership of their development, on and off the ice.
Human-Created, AI-Supported
Everything we produce is grounded in human insight, creativity, and care. We use cutting-edge technology to support and scale our work, but never to replace the human-focused principles behind it.
From First Call to Full Confidence
Every family's journey is unique. Our proven development program brings structure, tailored evaluation, and feedback to each family in the ways they need. Let's build momentum and reach new heights together.
Discovery Call
We listen to your story, learn your goals, and ensure the partnership is a fit.
Enroll NowEvaluation & Film Review
We break down your game film using our Strand Framework, delivering insights that go beyond the obvious.
Strategic Guidance
We set development priorities, define next steps, and stay close as your journey unfolds.
Growth Tools
Get access to reports, planning tools, and curated materials to support development on and off the ice.
Discovery Call
We listen to your story, learn your goals, and ensure the partnership is a fit.
Enroll NowEvaluation & Film Review
We break down your game film using our Strand Framework, delivering insights that go beyond the obvious.
Strategic Guidance
We set development priorities, define next steps, and stay close as your journey unfolds.
Growth Tools
Get access to reports, planning tools, and curated materials to support development on and off the ice.
You Don't Have to Guess Anymore.
→ Not ready? Join Our Community instead
Expert Evaluation
NHL-caliber analysis of your game film and development path
Strategic Guidance
Clear next steps and long-term development planning
Family Support
Aligned goals and reduced pressure for the whole family
Ready to make confident decisions about your hockey journey?
Start with a conversation with our NHL-caliber team.
Trusted by Hockey Families
The proudest moments for us are seeing the incredible impact we have on the development of players and families.